Performance implications of customer-linking capabilities: Examining the complementary role of customer orientation and CRM technology
- 30 November 2010
- journal article
- Published by Elsevier BV in Journal of Business Research
- Vol. 63 (11), 1229-1236
- https://doi.org/10.1016/j.jbusres.2009.11.002
Abstract
No abstract availableKeywords
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