Book Review: Marketing to Gen Z: The Rules for Reaching This Vast and Very Different Generation of Influencers
- 12 February 2019
- journal article
- review article
- Published by SAGE Publications in Journal of Macromarketing
- Vol. 39 (2), 228-230
- https://doi.org/10.1177/0276146719830156
Abstract
No abstract availableThis publication has 5 references indexed in Scilit:
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