Abstract
Modern death is characterized by secularization, and the related features of medical‐ization, privatization and individualism, and is increasingly criticized from an expressivist position. This is the context in which a considerable volume of New Age writing on death and dying has emerged. The article explores New Age concepts of the soul and of reincarnation, the basis for these beliefs and the effect they have on care of the dying, the willingness of New Age carers to let the dying person be him or herself, and New Age theodicies. It is concluded that the New Age concern with the soul of the dying represents a significant attempt to reverse the secularization of death, though the success of this endeavour may be undermined by emphasis on the variety of personal experience and meaning.

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