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Loyalty: A strategic commitment
Home
Publications
Loyalty: A strategic commitment
Loyalty: A strategic commitment
John T. Bowen
John T. Bowen
SS
Stowe Shoemaker
Stowe Shoemaker
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1 December 2003
journal article
Published by
SAGE Publications
in
Cornell Hospitality Quarterly
Vol. 44
(5-6)
,
31-46
https://doi.org/10.1016/s0010-8804(03)90105-4
Abstract
No abstract available
Keywords
MANAGEMENT
HOSPITALITY INDUSTRY
MARKET SEGMENTATION
MARKETING
FOCUS GROUP
RELATIONSHIP MARKETING
BEHAVIOUR
CONSUMER BEHAVIOUR
CUSTOMER LOYALTY
RELATIONSHIPS
CONSUMERS
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