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The Organizational Context of Market Research Use
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The Organizational Context of Market Research Use
The Organizational Context of Market Research Use
RD
Rohit Deshpande
Rohit Deshpande
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1 January 1982
journal article
Published by
SAGE Publications
in
Journal of Marketing
Vol. 46
(4)
,
91
https://doi.org/10.2307/1251365
Abstract
No abstract available
Cited by 73 articles