The impact of cigarette package design on perceptions of risk
Open Access
- 27 July 2009
- journal article
- Published by Oxford University Press (OUP) in Journal of Public Health
- Vol. 31 (3), 345-353
- https://doi.org/10.1093/pubmed/fdp066
Abstract
Background More than 40 countries have laws prohibiting misleading information from tobacco packages, including the words ‘light’, ‘mild’ and ‘low-tar’. Little is known about the extent to which other words and package designs prove misleading to consumers.Keywords
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