Immediate and delayed advertising effects of celebrity endorsers’ attractiveness and expertise
- 7 January 2010
- journal article
- Published by Taylor & Francis Ltd in International Journal of Advertising
- Vol. 29 (4), 527-546
- https://doi.org/10.2501/s0265048710201336
Abstract
No abstract availableThis publication has 4 references indexed in Scilit:
- The Sleeper Effect in Persuasion: A Meta-Analytic Review.Psychological Bulletin, 2004
- Celebrity Endorsement: A Literature ReviewJournal of Marketing Management, 1999
- The Role of the Affective and Cognitive Bases of Attitudes in Susceptibility to Affectively and Cognitively Based PersuasionPersonality and Social Psychology Bulletin, 1999
- Congruence between spokesperson and product type: A matchup hypothesis perspectivePsychology & Marketing, 1994