Business applications of data mining
- 1 August 2002
- journal article
- Published by Association for Computing Machinery (ACM) in Communications of the ACM
- Vol. 45 (8), 49-53
- https://doi.org/10.1145/545151.545178
Abstract
They help identify and predict individual, as well as aggregate, behavior, as illustrated by four application domains: direct mail, retail, automobile insurance, and health care.Keywords
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