The effect of hedonic value, brand personality appeal, and attitude towards behavioral intention
- 1 January 2021
- journal article
- Published by Growing Science in Management Science Letters
- p. 253-260
- https://doi.org/10.5267/j.msl.2020.8.008
Abstract
No abstract availableThis publication has 1 reference indexed in Scilit:
- The effect of hedonic value, brand personality appeal, and attitude towards behavioral intentionManagement Science Letters, 2021