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Attribute-Task Compatibility as a Determinant of Consumer Preference Reversals
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Publications
Attribute-Task Compatibility as a Determinant of Consumer Preference Reversals
Attribute-Task Compatibility as a Determinant of Consumer Preference Reversals
SN
Stephen M. Nowlis
Stephen M. Nowlis
IS
Itamar Simonson
Itamar Simonson
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1 May 1997
journal article
Published by
JSTOR
in
Journal of Marketing Research
Vol. 34
(2)
,
205
https://doi.org/10.2307/3151859
Abstract
No abstract available
Keywords
TASK COMPATIBILITY
ATTRIBUTE TASK
DETERMINANT OF CONSUMER
CONSUMER PREFERENCE REVERSALS
Cited by 168 articles