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Customer Contributions to Quality: A Different View of the Customer-Oriented Firm
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Publications
Customer Contributions to Quality: A Different View of the Customer-Oriented Firm
Customer Contributions to Quality: A Different View of the Customer-Oriented Firm
CL
Cynthia A. Lengnick-Hall
Cynthia A. Lengnick-Hall
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1 July 1996
journal article
Published by
Academy of Management
in
Academy of Management Review
Vol. 21
(3)
,
791
https://doi.org/10.2307/259002
Abstract
No abstract available
Keywords
CUSTOMER CONTRIBUTIONS
ORIENTED FIRM
CUSTOMER ORIENTED
DIFFERENT VIEW
CONTRIBUTIONS TO QUALITY
Cited by 158 articles