Examining the Role of Brand Equity in Business Markets: A Model, Research Propositions, and Managerial Implications
- 6 January 1999
- journal article
- Published by Informa UK Limited in Journal of Business-to-Business Marketing
- Vol. 5 (3), 65-89
- https://doi.org/10.1300/j033v05n03_04
Abstract
No abstract availableKeywords
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