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Measure Validation in Marketing
Home
Publications
Measure Validation in Marketing
Measure Validation in Marketing
RH
Roger M. Heeler
Roger M. Heeler
MR
Michael L. Ray
Michael L. Ray
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1 November 1972
journal article
Published by
JSTOR
in
Journal of Marketing Research
Vol. 9
(4)
,
361
https://doi.org/10.2307/3149297
Abstract
No abstract available
Keywords
MEASURE VALIDATION IN MARKETING
Cited by 75 articles