Every text aims to seduce its reader. If the text at the same time lays claim to having scientific value, we readers must ask whether seduction stands in the way of truth. As a concept, seduction lies halfway between an assault and conversation. As opposed to assault, seduction conveys a dimension of voluntarily being swept off one's feet. As opposed to conversation, seduction implies that one loses one's senses for a moment. Who, then, is really subject and who is object in seduction? The thesis I will argue here is that the readership's or audience's only chance of taking on the role of subjects, in a textual seduction, is to lose their senses first. Rather than being an assault against scientific ethics, seduction is a necessary premise for a sensible conversation to take place.