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Managing Hotel Brand Equity
Home
Publications
Managing Hotel Brand Equity
Managing Hotel Brand Equity
KP
Keshav Prasad
Keshav Prasad
CD
Chekitan S. Dev
Chekitan S. Dev
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1 June 2000
journal article
Published by
SAGE Publications
in
Cornell Hospitality Quarterly
Vol. 41
(3)
,
22-31
https://doi.org/10.1177/001088040004100314
Abstract
Here is how marketers can build a numerical index to gauge customers' perceptions of a hotel brand.
Keywords
BUILD
MARKETERS
HOTEL BRAND EQUITY
MANAGING HOTEL
NUMERICAL INDEX
Cited by 134 articles