Commodity advertising: Theoretical issues relating to generic and brand promotions
- 1 January 1985
- journal article
- research article
- Published by Wiley in Agribusiness
Abstract
No abstract availableKeywords
This publication has 5 references indexed in Scilit:
- The Role of Advertising in Changing Concentration of Manufacturing IndustriesThe Review of Economics and Statistics, 1980
- Revisiting the Advertising‐Concentration IssueAmerican Journal of Agricultural Economics, 1980
- Differences Between the Levels of Spot and Network Television Advertising RatesThe Journal of Business, 1979
- Producer Returns from Increased Milk AdvertisingAmerican Journal of Agricultural Economics, 1975
- Advertising as InformationJournal of Political Economy, 1974