The marketing manager's view of Marketing research
- 30 June 1979
- journal article
- editorial
- Published by Elsevier BV in Business Horizons
- Vol. 22 (3), 59-65
- https://doi.org/10.1016/0007-6813(79)90086-7
Abstract
No abstract availableThis publication has 1 reference indexed in Scilit:
- What Techniques Are Used by Marketing Researchers in Business?Journal of Marketing, 1977