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Effects of Group Influences on Consumer Brand Preferences
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Effects of Group Influences on Consumer Brand Preferences
Effects of Group Influences on Consumer Brand Preferences
JS
James E. Stafford
James E. Stafford
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1 February 1966
journal article
Published by
JSTOR
in
Journal of Marketing Research
Vol. 3
(1)
,
68
https://doi.org/10.2307/3149437
Abstract
No abstract available
Cited by 61 articles