"The present experiment is an attempt to determine whether attitudes can be changed by intensifying consequences. A number of academic situations were chosen as the attitude 'objects' and their perceived relation to making good grades was determined. Then an effort was made to arouse the goal of making good grades by the device of testing immediately after a quiz had been given (arousal condition), on the assumption that the motive of achieving grades is activated more strongly on such an occasion than on an ordinary class day (neutral condition)." The attempts were successful. From Psyc Abstracts 36:02:2GD63P. (PsycINFO Database Record (c) 2006 APA, all rights reserved)