Guest Editorial: Communicating Corporate Social Responsibility
- 19 March 2008
- journal article
- editorial
- Published by Taylor & Francis Ltd in Journal of Marketing Communications
- Vol. 14 (2), 75-81
- https://doi.org/10.1080/13527260701856350
Abstract
The aims of this introduction are to define the field of Corporate Social Responsibility communication, to emphasize the role of communicating CSR and briefly to describe different perspectives on CSR communication. In the second part, I review the papers in this special issue and stress the importance of different perspectives in CSR communication.Keywords
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