New Product Development 2.0: Preference Markets—How Scalable Securities Markets Identify Winning Product Concepts and Attributes*
- 15 October 2010
- journal article
- Published by Wiley in Journal of Product Innovation Management
- Vol. 27 (7), 937-954
- https://doi.org/10.1111/j.1540-5885.2010.00763.x
Abstract
No abstract availableKeywords
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