Integrated Strategy: Market and Nonmarket Components
- 1 January 1995
- journal article
- research article
- Published by SAGE Publications in California Management Review
- Vol. 37 (2), 47-65
- https://doi.org/10.2307/41165788
Abstract
No abstract availableThis publication has 1 reference indexed in Scilit:
- How Sustainable is Your Competitive Advantage?California Management Review, 1992