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Liberatory Postmodernism and the Reenchantment of Consumption
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Liberatory Postmodernism and the Reenchantment of Consumption
Liberatory Postmodernism and the Reenchantment of Consumption
AF
A. Fuat Firat
A. Fuat Firat
AV
Alladi Venkatesh
Alladi Venkatesh
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1 December 1995
journal article
Published by
Oxford University Press (OUP)
in
Journal of Consumer Research
Vol. 22
(3)
,
239-267
https://doi.org/10.1086/209448
Abstract
In this article, we elaborate on various key ideas about consumption and consumer from a theoretical position that we have labeled “liberatory postmo
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Cited by 953 articles