The internationalization of the high fashion brand: the case of central London
- 1 June 1997
- journal article
- Published by Emerald in Journal of Product & Brand Management
- Vol. 6 (3), 151-162
- https://doi.org/10.1108/10610429710175673
Abstract
No abstract availableThis publication has 4 references indexed in Scilit:
- From rags to riches – creating and benefiting from the fashion own‐brandInternational Journal of Retail & Distribution Management, 1995
- GAINING A COMPETITIVE ADVANTAGE IN FASHION RETAILINGInternational Journal of Retail & Distribution Management, 1990
- Consumer Behaviour towards FashionEuropean Journal of Marketing, 1989
- Building successful brands: The strategic optionsJournal of Marketing Management, 1989