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Experiences with the Bettman-Park Verbal-Protocol Coding Scheme
Home
Publications
Experiences with the Bettman-Park Verbal-Protocol Coding Scheme
Experiences with the Bettman-Park Verbal-Protocol Coding Scheme
GB
Gabriel Biehal
Gabriel Biehal
DC
Dipankar Chakravarti
Dipankar Chakravarti
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1 March 1982
journal article
Published by
Oxford University Press (OUP)
in
Journal of Consumer Research
Vol. 8
(4)
,
442-448
https://doi.org/10.1086/208884
Abstract
Issues and problems that emerged in using the Bettman-Park coding scheme for verbal “think-aloud” protocols are discussed, and ways to resolve them are suggested.
Keywords
BETTMAN PARK
EXPERIENCES
PARK VERBAL
PROTOCOL CODING
VERBAL PROTOCOL
CODING SCHEME
All Articles
Open Access
Cited by 15 articles