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A Study of Marketing Generalizations
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Publications
A Study of Marketing Generalizations
A Study of Marketing Generalizations
RL
Robert P. Leone
Robert P. Leone
RS
Randall L. Schultz
Randall L. Schultz
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1 January 1980
journal article
Published by
SAGE Publications
in
Journal of Marketing
Vol. 44
(1)
https://doi.org/10.2307/1250029
Abstract
No abstract available
Cited by 100 articles