INCENTIVES TO INCREASE PARTICIPATION IN AN INTERNET SURVEY OF ALCOHOL USE: A CONTROLLED EXPERIMENT
Open Access
- 12 August 2003
- journal article
- research article
- Published by Oxford University Press (OUP) in Alcohol and Alcoholism
- Vol. 38 (5), 437-441
- https://doi.org/10.1093/alcalc/agg107
Abstract
Aims: To examine the use of the Internet in a survey of drinking among students, and the effectiveness of incentives to encourage participation. Methods: In a survey of drinking in university students, a random sample of 160 students were randomly assigned to one of four token incentive conditions. All received posted invitations, and reminders by e-mail and telephone. Results: Overall response was 85% and did not differ significantly by incentive condition. Conclusion: Internet surveys are effective in obtaining alcohol use information from students. Minimal incentives may suffice if coupled with intensive follow-up.Keywords
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