Pretty Versus Powerful in the Sports Pages
- 1 May 1999
- journal article
- research article
- Published by SAGE Publications in Journal of Sport and Social Issues
- Vol. 23 (2), 183-192
- https://doi.org/10.1177/0193723599232005
Abstract
To examine how descriptions of the performance of female athletes are likely to reflect dominant beliefs about gender in society, 769 passages from the print media describing gold medal winning contests for four U.S. women’s teams in the 1996 Olympics (basketball, gymnastics, soccer, and softball) and the U.S. women’s hockey team in the 1998 Olympics were subjected to content analysis. The sports analyzed fall under the categories of Matteo’s study classifying the gender appropriateness of sport (masculine, feminine, and neutral). Two dimensions were examined for each passage: task relevance and use of gender stereotypes. Consistent with our expectations, female athletes in male sports were described by the print media using frequent male-to-female comparisons and comments that had little to do with sports or the athlete’s performance. Print media coverage of female athletes in female sports focused on performance while reinforcing female stereotypes. Implications of the images of female athletes portrayed by the print media are discussed.Keywords
This publication has 14 references indexed in Scilit:
- Ratings of gender appropriateness of sports participation: Effects of gender-based schematic processingSex Roles, 1995
- RESISTANCE/TRANSFORMATION OF THE OPPOSITIONAL BINARY: EXPOSING SPORT AS A CONTINUUMJournal of Sport and Social Issues, 1995
- Sports ideology, attitudes toward women, and anti-homosexual attitudesSex Roles, 1995
- CAUSAL ATTRIBUTIONS OF PERFORMANCE FOR BLACK AND WHITE QUARTERBACKS IN THE NFL: A LOOK AT THE SPORTS PAGESJournal of Sport and Social Issues, 1994
- GENDER BIAS AND THE 1992 SUMMER OLYMPIC GAMES: AN ANALYSIS OF TELEVISION COVERAGEJournal of Sport and Social Issues, 1994
- The Media's Role in Accommodating and Resisting Stereotyped Images of Women in SportPublished by SAGE Publications ,1994
- Differential Media Coverage of Men's and Women's Intercollegiate Basketball: Reflection of Gender IdeologyJournal of Sport and Social Issues, 1991
- Sport Stereotypes and GenderJournal of Sport and Exercise Psychology, 1988
- The effect of sex and gender-schematic processing on sport participationSex Roles, 1986
- Attributions in the sports pages.Journal of Personality and Social Psychology, 1980