Raising the Effectiveness of Tourism Marketing and Branding: Evidence from Armenia
- 1 January 2020
- journal article
- research article
- Published by Sumy State University in Marketing and Management of Innovations
- No. 1,p. 167-181
- https://doi.org/10.21272/mmi.2020.1-13
Abstract
This research paper is a summary of the arguments and counterarguments about the scientific discussion on the issue of tourism marketing. The research aims at analysing tourism marketing in Armenia, find out the main gaps and suggest ways for...Keywords
This publication has 1 reference indexed in Scilit:
- Tourism destination brand identity: The case of SloveniaJournal of Brand Management, 2007