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General Theories and the Fundamental Explananda of Marketing
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Publications
General Theories and the Fundamental Explananda of Marketing
General Theories and the Fundamental Explananda of Marketing
SH
Shelby D. Hunt
Shelby D. Hunt
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1 January 1983
journal article
Published by
SAGE Publications
in
Journal of Marketing
Vol. 47
(4)
https://doi.org/10.2307/1251394
Abstract
No abstract available
Cited by 158 articles