A Critical Review of Marketing Research on Diffusion of New Products
- 1 January 2007
- book chapter
- review article
- Published by Emerald in Review of Marketing Research
- Vol. 3, 39-80
- https://doi.org/10.1108/s1548-6435(2007)0000003006
Abstract
A Critical Review of Marketing Research on Diffusion of New ProductsKeywords
This publication has 120 references indexed in Scilit:
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