New product development strategies of suppliers of emerging technologies—a case study of expert systems
- 1 January 1988
- journal article
- research article
- Published by Taylor & Francis Ltd in Journal of Marketing Management
- Vol. 3 (3), 313-327
- https://doi.org/10.1080/0267257x.1988.9964049
Abstract
Rapid change, high levels of risk and uncertainty is the context in which suppliers of emerging technologies are developing strategies for new product development. Collaboration with “progressive” customers and the formation of lateral links with suppliers and manufacturers are options available for effective innovation. Approaches to innovation of established and start‐up companies operating in the embryonic expert systems market in the UK are discussed and salient features of a nascent product market outlined.Keywords
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