“Are multichannel customers really more valuable? An analysis of banking services”
Open Access
- 1 March 2016
- journal article
- research article
- Published by Elsevier BV in International Journal of Research in Marketing
- Vol. 33 (1), 208-212
- https://doi.org/10.1016/j.ijresmar.2015.12.007
Abstract
No abstract availableKeywords
This publication has 6 references indexed in Scilit:
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- Who are the multichannel shoppers and how do they perform?: Correlates of multichannel shopping behaviorJournal of Interactive Marketing, 2005