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Customers drive corporations
Home
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Customers drive corporations
Customers drive corporations
SV
Sandra Vandermerwe
Sandra Vandermerwe
MO
Michael D. Oliff
Michael D. Oliff
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31 December 1990
journal article
Published by
Elsevier BV
in
Long Range Planning
Vol. 23
(6)
,
10-16
https://doi.org/10.1016/0024-6301(90)90096-m
Abstract
No abstract available
Keywords
LEGISLATION
DRIVE
CORPORATIONS
CUSTOMERS
PLANS
MANUFACTURERS
IMMEDIATE
FORESEE
DRAMATIC
INEVITABLE
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