Higher Education Marketing: A Challenge
- 26 January 2000
- journal article
- Published by Taylor & Francis Ltd in Journal of Marketing for Higher Education
- Vol. 9 (3), 15-24
- https://doi.org/10.1300/j050v09n03_02
Abstract
Similarities between higher education and other services may not be sufficient to conclude that services marketing methods transfer easily to all markets in higher education. High school students are a market segment offered as an example of how distinctive issues may apply.Keywords
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