Interactivity and vividness effects on social presence and involvement with a web-based advertisement
- 1 March 2005
- journal article
- Published by Elsevier BV in Journal of Business Research
- Vol. 58 (3), 387-396
- https://doi.org/10.1016/s0148-2963(03)00106-1
Abstract
No abstract availableThis publication has 22 references indexed in Scilit:
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