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Enhancing and Measuring Consumers' Motivation, Opportunity, and Ability to Process Brand Information from Ads
Home
Publications
Enhancing and Measuring Consumers' Motivation, Opportunity, and Ability to Process Brand Information from Ads
Enhancing and Measuring Consumers' Motivation, Opportunity, and Ability to Process Brand Information from Ads
Deborah J. MacInnis
Deborah J. MacInnis
CM
Christine Moorman
Christine Moorman
Bernard J. Jaworski
Bernard J. Jaworski
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1 October 1991
journal article
Published by
SAGE Publications
in
Journal of Marketing
Vol. 55
(4)
,
32
https://doi.org/10.2307/1251955
Abstract
No abstract available
Cited by 663 articles