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Business-to-Business Marketing Education in the 21st Century
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Business-to-Business Marketing Education in the 21st Century
Business-to-Business Marketing Education in the 21st Century
J. David Lichtenthal
J. David Lichtenthal
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16 December 1998
journal article
Published by
Taylor & Francis Ltd
in
Journal of Business-to-Business Marketing
Vol. 5
(1-2)
,
1-5
https://doi.org/10.1300/j033v05n01_01
Abstract
No abstract available
Keywords
BUSINESS TO BUSINESS
21ST CENTURY
BUSINESS MARKETING EDUCATION
Cited by 1 article