Global Companies, Global Society
- 1 September 2002
- journal article
- research article
- Published by SAGE Publications in Journal of Management Inquiry
- Vol. 11 (3), 255-260
- https://doi.org/10.1177/1056492602113008
Abstract
One of the clearest challenges of the 21st century is to create multinational organizations that support an economically vibrant and culturally diverse global society. This article addresses issues raised in September 2001 from the perspective of a Norwegian-based multinational company that is combining its global business strategy with unique, artistically based organizational strategies to create both fiscal and cross-cultural success.Keywords
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