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Customer Acquisition Costs
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Customer Acquisition Costs
Customer Acquisition Costs
JD
John A. Davis
John A. Davis
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2 January 2012
book chapter
other
Published by
Wiley
p.
95-98
https://doi.org/10.1002/9781119199205.ch29
Abstract
No abstract available
Keywords
CUSTOMER ACQUISITION
COST
REACH
RESOURCES
MARKETING PROGRAMS
ATTRACT
EFFORTS
RETURN
INVESTMENT
Cited by 1 article