Consumer “accomplices” in product counterfeiting: a demand side investigation
- 1 April 1993
- journal article
- research article
- Published by Emerald in Journal of Consumer Marketing
- Vol. 10 (4), 27-36
- https://doi.org/10.1108/07363769310047374
Abstract
Examines the consumer′s role in the proliferation of product counterfeiting. Describes a demand‐side orientation to the counterfeiting problem and discusses results from a field experiment examining consumers′ willingness to select a counterfeit apparel item knowingly. Indicates that a surprisingly large proportion of adult consumers will select a counterfeit garment over the genuine good when there is a price advantage. Investigates product perceptions and decision criteria and implications for marketer action.Keywords
This publication has 4 references indexed in Scilit:
- Remedies for product counterfeitingBusiness Horizons, 1989
- Foreign Counterfeiting of Status GoodsThe Quarterly Journal of Economics, 1988
- INDUSTRIAL PRODUCT COUNTERFEITING: PROBLEMS AND PROPOSED SOLUTIONSJournal of Business & Industrial Marketing, 1987
- Counterfeit GoodsThe Journal of Law and Economics, 1986