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Unobservable Variables in Structural Equation Models with an Application in Industrial Selling
Home
Publications
Unobservable Variables in Structural Equation Models with an Application in Industrial Selling
Unobservable Variables in Structural Equation Models with an Application in Industrial Selling
DA
David A. Aaker
David A. Aaker
RB
Richard P. Bagozzi
Richard P. Bagozzi
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1 May 1979
journal article
Published by
JSTOR
in
Journal of Marketing Research
Vol. 16
(2)
,
147
https://doi.org/10.2307/3150680
Abstract
No abstract available
Keywords
UNOBSERVABLE VARIABLES
INDUSTRIAL SELLING
VARIABLES IN STRUCTURAL
STRUCTURAL EQUATION
EQUATION MODELS
Cited by 39 articles