Applications for the lifetime value model in modern newspaper publishing
- 1 February 1995
- journal article
- research article
- Published by SAGE Publications in Journal of Direct Marketing
- Vol. 9 (2), 59-66
- https://doi.org/10.1002/dir.4000090209
Abstract
Click on the article title to read more.This publication has 2 references indexed in Scilit:
- Database marketing and its measurements of successJournal of Direct Marketing, 1994
- Customer lifetime valuation to support marketing decision makingJournal of Direct Marketing, 1989