Management discourse in university administrative documents in Sweden
Open Access
- 6 July 2022
- journal article
- Published by John Benjamins Publishing Company in Pragmatics
- Vol. 26 (4), 653-674
- https://doi.org/10.1075/prag.26.4.06led
Abstract
Studies in CDA have revealed the nature of the marketized language that now infuses universities and other public institutions, but there is no comprehensive study as to how this language enters the everyday practices of the university through different levels of steering documents and meetings. In this paper, taking one example from a corpus of data from a larger project on New Public Management in Sweden, we show how successively more detailed documents are created by professional administrators in order to present vision statements, that are first operationalized into strategies and then into more concrete ‘activities’ for the subject level that are related to bundles of performance indicators. These documents re-contextualize practices of teaching and research in line with marketized goals, yet do so through consistent lack of clear agency, causality and process. A number of linguistic and multimodal resources are deployed in a chain of interrelated documents legitimizing this process as one made by careful, technical, management expertise, although the result is a fragmentation of the actual interconnected processes that comprise university work.Keywords
This publication has 22 references indexed in Scilit:
- ‘Toward a global knowledge enterprise’: university websites as portals to the ongoing marketization of higher educationCritical Discourse Studies, 2013
- Constructing and re-constructing narratives of patient safetySocial Science & Medicine (1982), 2009
- Organizational discourse and subjectivityHuman Relations, 2006
- The Entrepreneurial University: A discursive profile of a higher education buzzwordCritical Discourse Studies, 2005
- Building the World’s Visual Language: The Increasing Global Importance of Image Banks in Corporate MediaVisual Communication, 2004
- Cages in Tandem: Management Control, Social Identity, and Identification in a Knowledge-Intensive FirmOrganization, 2004
- Understanding the new management ideology: a transdisciplinary contribution from critical discourse analysis and new sociology of capitalismDiscourse & Society, 2002
- Legitimizing Immigration Control: A Discourse-Historical AnalysisDiscourse Studies, 1999
- Principles of Critical Discourse AnalysisDiscourse & Society, 1993
- Critical Discourse Analysis and the Marketization of Public Discourse: The UniversitiesDiscourse & Society, 1993