Pharmaceutical representatives
- 15 June 1996
- Vol. 312 (7045), 1494
- https://doi.org/10.1136/bmj.312.7045.1494
Abstract
Obtaining information from drug representatives requires minimal effort. As communication experts, drug representatives package their messages into tight bundles, delivering them neatly between patients, often accompanied by a free lunch. Their bottom line message—“prescribe my drug”—is seemingly supported by medical evidence, yet this is frequently intermingled with emotional appeals and …This publication has 5 references indexed in Scilit:
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