Testing the Linkages Among the Organization–Public Relationship and Attitude and Behavioral Intentions
- 1 January 2007
- journal article
- research article
- Published by Informa UK Limited in Journal of Public Relations Research
- Vol. 19 (1), 1-23
- https://doi.org/10.1080/10627260709336593
Abstract
This research tested a model that posits the linkages among perceptions of the organization–public relationships, attitudes, and behavioral intentions toward an organization among members of a key public. Among the 6 relationship indexes proposed by Hon and J. E. Grunig (1999), perceptions of satisfaction and control mutuality were the best predictors of a positive attitude toward the organization. In this study we also found that positive attitude was a precursor to supportive behavioral intentions toward the organization.Keywords
This publication has 56 references indexed in Scilit:
- Examining city–resident relationships: linking community relations, relationship building activities, and satisfaction evaluationsPublic Relations Review, 2004
- Expanding the organization–public relationship scale: exploring the role that structural and personal commitment play in organization–public relationshipsPublic Relations Review, 2003
- Relationship building and behavioral outcomes: Exploring the connection between relationship attitudes and key constituent behaviorCommunication Research Reports, 2002
- Linking Organization-Public Relationship Attitudes and Satisfaction OutcomesJournal of Promotion Management, 2002
- Relationship building as a retention strategy: linking relationship attitudes and satisfaction evaluations to behavioral outcomesPublic Relations Review, 2002
- Examining the role that personal, professional, and community relationships play in respondent relationship recognition and intended behaviorCommunication Quarterly, 2000
- Organization‐public relationships and consumer satisfaction: The role of relationships in the satisfaction mixCommunication Research Reports, 1998
- Trustworthiness as a Source of Competitive AdvantageStrategic Management Journal, 1994
- Comparative fit indexes in structural models.Psychological Bulletin, 1990
- Structural Equations with Latent VariablesPublished by Wiley ,1989