The Comparative Advantage Theory of Competition
Open Access
- 1 April 1995
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing
- Vol. 59 (2), 1-15
- https://doi.org/10.1177/002224299505900201
Abstract
A new theory of competition is evolving in the strategy literature. The authors explicate the foundations of this new theory, the “comparative advantage theory of competition,” and contrast them with the neoclassical theory of perfect competition. They argue that the new theory of competition explains key macro and micro phenomena better than neoclassical perfect competition theory. Finally, they further explicate the theory of comparative advantage by evaluating a market orientation as a potential resource for comparative advantage.Keywords
This publication has 53 references indexed in Scilit:
- The cornerstones of competitive advantage: A resource‐based viewStrategic Management Journal, 1993
- A Historical Comparison of Resource-Based Theory and Five Schools of Thought Within Industrial Organization Economics: Do We Have a New Theory of the Firm?Journal of Management, 1991
- Firm Resources and Sustained Competitive AdvantageJournal of Management, 1991
- The Marketing Concept: Putting the Theory into PracticeEuropean Journal of Marketing, 1990
- Causal Ambiguity, Barriers to Imitation, and Sustainable Competitive AdvantageAcademy of Management Review, 1990
- Causes of Increased Competition in the U.S. Economy, 1939-1980The Review of Economics and Statistics, 1982
- In Search of the Market Share Effect.Academy of Management Proceedings, 1981
- THE WELFARE COST OF MONOPOLY: AN INTER-INDUSTRY ANALYSISEconomic Inquiry, 1974
- The Costs of Automobile Model Changes since 1949Journal of Political Economy, 1962
- The Nature of the FirmEconomica, 1937