Cultural influences on adoption of SMS advertising: A study of American and Taiwanese consumers
- 1 December 2007
- journal article
- Published by Springer Science and Business Media LLC in Journal of Targeting, Measurement and Analysis for Marketing
- Vol. 16 (1), 39-47
- https://doi.org/10.1057/palgrave.jt.5750062
Abstract
No abstract availableKeywords
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