Abstract
This article presents a tripartite model of identity that integrates cognitive, social, and cultural levels of analysis in a multimethod framework. With a focus on content, structure, and process, identity is defined as ideology cognized through the individual engagement with discourse, made manifest in a personal narrative constructed and reconstructed across the life course, and scripted in and through social interaction and social practice. This approach to the study of identity challenges personality and social psychologists to consider a cultural psychology framework that focuses on the relationship between master narratives and personal narratives of identity, recognizes the value of a developmental perspective, and uses ethnographic and idiographic methods. Research in personality and social psychology that either explicitly or implicitly relies on the model is reviewed.