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Causes of Irritation in Advertising
Home
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Causes of Irritation in Advertising
Causes of Irritation in Advertising
DA
David A. Aaker
David A. Aaker
DB
Donald E. Bruzzone
Donald E. Bruzzone
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1 January 1985
journal article
Published by
SAGE Publications
in
Journal of Marketing
Vol. 49
(2)
,
47
https://doi.org/10.2307/1251564
Abstract
No abstract available
Cited by 135 articles